Rūjiena is a town located in the Valmiera Municipality of Latvia, situated in the Vidzeme region. As of 2022, the population of Rūjiena was approximately 2,900 residents. Rūjiena is positioned in northern Latvia, close to the Estonian border, approximately 50 km from Valmiera and 152 km from the capital city, Riga.

Rūjiena is particularly renowned for its ice cream production, often referred to as the “ice-cream capital” of Latvia. The local dairy production facilities allow visitors to learn about the ice cream-making process and sample various flavors, emphasizing the town’s commitment to quality and tradition in dairy products. Rūjiena hosts an annual Ice Cream Festival, celebrating the town’s status as the ice cream capital of Latvia. This event features various ice cream-related activities, tastings, and community celebrations, allowing visitors to immerse themselves in the local culture and enjoy the sweet treats.

Visitors to Rūjiena can explore several local attractions, including cultural centers and historical sites. The town’s scenic landscapes, including forests and fields, provide a picturesque backdrop for outdoor activities and relaxation